Case Study

 Hi it's Xena,

    In class this week we are doing a case study for any movie of our choice. For my case study I chose to do the movie Jeepers Creepers (2001). 

For this case study I will be doing research on the:

• History/Target Audience 

• Production 

• Distribution 

• Marketing 

• Cross - media convergence and synergy 

HISTORY/ TARGET AUDIENCE 

History - Jeepers Creepers (2001) was directed and written by Victor Silva. There is a real life inspiration for the antagonist of Jeepers Creepers. This killer goes by the name Dennis DePue. To put it shortly he shot his wife, Marilynn DePue and hid her body behind an abandoned school. If you want to know more about his case I the link will be with the other resource links. 
Target Audience - Teenagers and adults would be the best target for this film. Mostly because of the sudden jump scares and the building of suspense.

PRODUCTION

Jeepers Creepers was produced by 5 different production companies: United Artists, American Zoetrope, Cinerenta - Cinebeta, Cinerenta Medienbeteiligungs KG, and VCL Communications.

• United Artists who was bought by Metro - Goldwyn - Mayer Film Corporation, who wIas also bought by Amazon.com Inc.

• American Zoetrope is an indie/independent production company.

• Cinerenta-Cinebeta production company is most likely no longer in business. The only film they produced was Jeepers Creepers but after that there were no other movies produced by this company.

•  Cinerenta Medienbeteiligungs KG production company is most likely no longer in business. The most recent film that this company produced was "Pride" from 2007.

• VCL Communications closed a private placement with  Universal Domains Incorporated in March 2002.

DISTRIBUTION

For Jeepers Creepers there were 52 different distributors all from around the world: Germany, France, Belgium, Italy, Argentina, the Netherlands, Spain, Japan, the United Kingdom, India, the United States, Finland, Australia, Taiwan, Romania, Thailand, Hong Kong, Middle East, Greece, Brazil. Since these are different countries the way they distributed Jeepers Keepers is similar to us in the US, but in different years.

MARKETING

Film marketing is a technique one would use to promote their film. It mostly involves determining how much one will spend on the film: DCPs, VPFs, trailers, advertising, and advertisements. The budget for Jeepers Creepers (2001) was about $10,000,000.

CROSS - MEDIA CONVERGENCE & SYNERGY 

Cross - media convergence - multiple products come together to form one product with the benefit of all of them.
Synergy - the process by which 2+ media products are interlinked for commercial or artistic purposes.

RESOURCES 

• https://www.globenewswire.com/en/news-release/2002/03/27/285925/1314/en/Universal-Domains-Inc-VCL-Communications-Corp-Closes-Private-Placement.html

• https://www.imdb.com/search/title/?companies=co0018947

• https://unsolvedmysteries.fandom.com/wiki/Dennis_DePue

• https://www.screengeek.net/2020/11/11/jeepers-creepers-real-life-killer-inspiration/#:~:text=There%20is%20indeed%20a%20real,behind%20an%20abandoned%20school%20house.

• https://nofilmschool.com/2013/09/can-learn-coppolas-indie-studio-american-zoetrope

• https://www.aljazeera.com/economy/2021/5/26/amazon-agrees-to-buy-iconic-mgm-film-studio-for-8-45bn#:~:text=Amazon.com%20Inc.,insatiable%20demand%20for%20streaming%20content.

• https://www.imdb.com/title/tt0263488/companycredits?ref_=tt_dt_co#distributors

• https://www.nfi.edu/film-marketing/#:~:text=Film%20marketing%20is%20a%20technique,to%20do%20in%20your%20movie.

• https://www.imdb.com/title/tt0263488/?ref_=adv_li_tt

• https://nushysmediastudies.wordpress.com/category/section-b/2-the-importance-of-cross-media-convergence-synergy-in-production-distribution-marketing/